Years ago, Yelp announced to the world they had reached 100 million unique visitors. What this means for Yelp is business is good. What it means for the local small business owner is that Yelp and other review sites like it have become something we all just have to deal with.
Yelp has been vilified –and arguably made some mistakes, but there is nothing wrong with Yelp. It has been used and abused for anticompetitive behavior, but Yelp works actively against preventing this.
The truth is most business owners are mostly confused or anxious about the service. If handled correctly, Yelp can be a great source of customers for small businesses.
Here’s what was published at the time:
Image source: Yelp blog
For more current information, one can check Yelp Metrics directly at the Yelp Factsheet.
If you would rather have an impartial third party point of view, Quantcast is a great place to find out more about Yelp’s business: https://www.quantcast.com/yelp.com
Until next time,